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NPD Offers New Technology Insight
The NPD Group has launched Market Insights, a service that combines industry analysis of consumer electronics markets with point-of-sale (POS) data, consumer panel information, and a new forecasting methodology. The first of the Market Insights reports will cover digital still cameras.
The new service includes four components:- Market Pulse - a monthly analysis of POS and consumer data
- Market Outlook - quarterly and annual forecasts based on mathematical and statistical modelling, and insights from industry analysts
- Analyst Inquiry and Strategic Review - services tailored to clients' needs, allowing them to interact directly with NPD's analysts. The analysts will address clients' questions and concerns and help them make strategic decisions.
Barry Wilderman, VP of Analyst Services at NPD, says: 'The combination of our expansive data and the expertise of our analysts will help clients take the guesswork out of making key business decisions and allow them to react to market conditions with a high degree of confidence'.
The company's web site is at www.npd.com
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