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Europeans Go Online for New Jobs
One in four European Internet users visited a job web site between July and September 2005, up from around a fifth the previous year, according to new research from Nielsen//NetRatings. The study also shows the popularity of university web sites.
The data, which comes from Net Ratings' Net View panels, is based on home and work Internet access in France, Germany Italy, Sweden, Spain (home only), Switzerland (home only) and the UK.
Overall, 68m Europeans visited careers and education sites - an 18% increase on the same period last year. Of these, 29m visited job sites - 6m of them while at work. Monster and the German job site, Arbeitsagentur.de, are the most visited job sites. 43% of all respondents had visited one or more university web sites in the 12 month period.
Both job and university sites are most popular in France - 35% visiting the former, and half visiting the latter. Germany is second for job site use (26%), followed by Spain (23%) and the UK (20%).
Commenting on the findings, Alex Burmaster, European Internet Analyst at NetRatings, says: 'The efficiencies and immediacy of the online world continue to grow and play a greater part in improving people's lives - and the careers sector is no different.'
He adds: 'The web has enabled students to look much further afield. There are three US universities (MIT, Texas and California) in the top 15 university web sites visited by Europeans, which highlights the ability of the Internet to break down geographical borders.'
The company is online at www.netratings.com
MrWeb's audience, whether measured in terms of page views or unique visits, has increased by around 40% since the start of this year. To view the UK's largest selection of market research jobs, see www.mrweb.com/jobs.
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