BuzzMetrics Hires Blogger from Jupiter
Word-of-mouth research specialist BuzzMetrics has appointed Gary Stein, formerly a senior analyst at Jupiter Research, to lead its new San Francisco office as Director of Client Services.
Stein has appeared on CNN, in The Wall Street Journal, and in many other newspapers and trade journals, and will continue to write a column on marketing for the online journal ClickZ, and an interactive marketing Weblog at www.steinblog.com . He also will actively participate as one of BuzzMetrics’ delegates to the Word of Mouth Marketing Association (WOMMA), and other key industry organizations.
At Jupiter Research, he focused on the CPG industry as well as online marketing trends, and covered advertising formats, rich-media, media purchasing tactics, marketing strategies and consumer behavior. He worked previously at Poppe Tyson, one of the first traditional agencies to embrace interactive, and then as the senior strategist at interactive marketing agency Red Sky.
Jonathan Carson, President and CEO of BuzzMetrics, describes Stein as ‘one of the most respected research authorities in interactive marketing’ and looks forward to his contribution during what he sees as a critical growth phase. Stein himself says ‘I’m passionate about the burgeoning word-of-mouth research industry and thrilled to join BuzzMetrics, the market leader. I worked at an interactive ad agency back in the mid-1990’s and we would amaze clients by manually grabbing anecdotal consumer posts from message boards. BuzzMetrics attracted me because they are taking the same approach, but in a way that is structured, scalable and complete. Being able to not only tune into what consumers are saying, but back it up with rigorous linguistic technologies and research methodologies is a powerful concept.’
BuzzMetrics clients include Comcast, Hewlett-Packard, General Motors and Mazda, as well as the world’s largest marketing-services firms. It is headquartered in the US and operates an advanced technology research-and-development lab in Israel. A business affiliate of VNU, it is online at www.buzzmetrics.com.