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NPD Launches Consumer Electronics Service
The NPD Group has announced it will launch a regional sales information service for the consumer electronics market, starting this summer. Clients will have access to information on what is selling, where and at what price for more than 50 DMAs and 9 Census regions, based on information from 70 retail partners representing over 15,000 US stores.
The data should help with precise targeting of customers and prospects, and pinpointing over- or under-performing markets. Information will be reported on more than 130 technology categories.
'Having a comprehensive and geographically representative sample of retailers in key regions throughout the country is vital to the success of this effort,' according to Leon Shapiro, Group President of Technology, Entertainment and Communications for the Group. 'NPD is leveraging its high-quality data and extensive retailer relationships to provide accurate and actionable information that will help businesses make more informed decisions at a local level.'
The Group is on the web at www.npd.com.
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