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SPSS Upgrades Data Mining Tool
MR software firm SPSS has enhanced its data-mining product Clementine. The new version, Clementine 10, simplifies predictive modelling, and can incorporate data from the company's Dimensions survey products.
The upgrade enables users to build a '360-degree view' of the customer, building on information from customer databases and online behaviour as well as surveys.
A new 'feature selection' tool helps to simplify modelling by letting users identify the most and least important data attributes in their analysis. Analysts can also rank and filter attributes when building models.
As well as its interface with the Dimensions products, Clementine 10 lets users export data to and from Excel, and offers integration with SPSS Predictive Enterprise Services tools.
More information about Clementine 10 is online at www.spss.com/clementine/whats_new.htm
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