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Mystery Shoppers Assess Pharmacists' Recommendations
A new healthcare division at US mystery shopping specialist Corporate Research International is launching a program to evaluate the brand recommendations made by retail pharmacists about over-the-counter (OTC) drugs.
The new program, called IntelliSurvey, aims to provide product managers with insights into pharmacists' product recommendations within specific therapeutic classes, to understand pharmacists' perceptions of particular brands of OTC medication, and to identify opportunities to influence pharmacists through better product education.
According to Mike Mallett, CEO of Corporate Research International: 'New OTC products often falter because the benefits aren't clearly communicated to pharmacists. We're offering brand managers competitive knowledge to proactively position their products.'
The company's healthcare division also undertakes assessments of customer service and satisfaction levels for hospitals and assisted living facilities. More information is online at www.corpri.com
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