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Business Objects Tool Analyses CPG Promotions
Business Objects, a provider of business intelligence (BI) software, has launched Trade Promotion Effectiveness Analytics, a new tool to help consumer packaged goods (CPG) companies measure the impact of trade promotions. It has also released an updated version of its BusinessObjects XI application.
The new application provides insight into how promotional funds are being spent, which customers are participating in promotions, and which promotions are most profitable. Donald MacCormick, VP of Product Marketing at Business Objects, commented on the launch: 'Last fall we announced new planning and budgeting solutions for retailers. Today's launch shows our continued momentum in delivering industry-focused solutions.' Business Objects' current retail clients include Wal-Mart.com, Tesco, Carrefour, and Auchan.
Release 2 of the BI platform BusinessObjects XI includes targeted analytics to address market-specific problems, and role-based dashboards to provide marketing, HR, sales, or finance executives access to only the most relevant information.
The company, which has headquarters in California and France, is online at www.businessobjects.com
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