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TNS Media Appointment
TNS Media Research has appointed Bud Breheney as Senior VP, Sales and Affiliate Relations, reporting directly to COO George Shababb. Breheney will be responsible for identifying new business opportunities and strategies as well as managing client relationships with major cable, satellite and telephone operators.
He has over 20 years of experience generating revenue in advertising and affiliate sales for the cable television industry, and has run his own consultancy, Breheney Media, since November 2001, developing strategies and new business platforms targeting the media industry for interactive television clients such as Navic Networks and Charter Media.
He was previously VP at Worldgate Communications; VP Local Advertising Sales at Scripps Networks; Director Local Sales and Marketing at Cabletelevision Advertising Bureau; and Advertising Sales Manager for Colony Communications.
Shababb describes Breheney as 'a versatile executive who has new business development experience with both data providers, including cable MSO's and satellite companies, and non-data providers such as agencies and media.'
The group is online at www.tns-global.com
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