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Mystery Shopper Snapped Up
Colorado based Market Force Information has announced the acquisition of major mystery shopping provider Shop'n Chek, Inc. The acquisition is described as 'a platform... to launch Market Force's growth strategy', hinting at more mystery shopping buys as well as investment in technology.
Privately held, Shop'n Chek was founded in 1972 and currently serves clients in 63 countries and territories worldwide, with one of the largest shopper networks in the industry. Market Force's mystery shopping operations will remain at Shop'n Chek's home office near Atlanta.
'I'm extremely excited about the future of our mystery shopping business,' said Laura Livers, Shop'n Chek's President and CEO, now President of all mystery shopping operations for Market Force. 'As we accelerate the investment in quality and technology, our customers will reap the benefits of this transaction.' Shop'n Chek founder Carol Cherry says Market Force shares her vision of delivering solutions built on quality.
According to Market Force CEO Karl Maier 'We were disciplined and patient, working hard to find the best platform from which to launch our growth strategy. Shop'n Chek's management team and employees have done a fantastic job building a client-focused business, and so our first priority will be to maintain the great relationships Shop'n Chek has with its loyal customers and build upon their foundation of success.'
Market Force Information is an emerging provider of store-level, customer experience information for retailers, restaurants, consumer packaged goods companies and the financial and hospitality communities, and is online at www.marketforceinfo.com . Shop'n Chek is online at www.shopnchek.com
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