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Pan-Asian Panel Launched
Media investment manager MindShare and research BPO company Pulse Group are joining forces to launch mPulse, a Pan-Asian online research panel study to provide insights into Asian consumer and media behaviour.
Through mPulse, the two partners intend to release regular, multi-country surveys specifically designed to understand Asian consumers. mPulse will track consumer media trends, habits, perceptions, and attitudes towards a variety of time-sensitive issues, both quantitatively and qualitatively. The study will also produce both longitudinal and latitudinal insights utilizing Pulse Group's proprietary online panels, Planet Pulse, as well as leveraging their qualitative vehicles such as Pulse Blogs.
According to Bob Chua, Chief Executive of Pulse Group, 'mPulse will no doubt appeal to a wide audience, especially as we enter an era of Internet marketing media that we are all continuing to learn more about.'
'MindShare is committed to providing its clients with fresh and timely insights into Asian consumer behaviour and trends, and its critical to use new methodologies to get that freshness' according to James Chadwick, Director of Insights for MindShare Asia-Pacific. 'We are delighted to partner with Pulse Group on this exciting initiative, and look forward to working together across the Asia-Pacific region.'
Pulse Group is online at www.pulse-group.com and Mindshare at www.mindshareworld.com
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