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New Sales Forecasting Service from TNS
TNS has today launched a new NPD research offering called InnoSuite - Launch Maximiser, which provides companies with accurate, predicated, sales and volume forecasts on new product concepts before they are launched.
TNS says that with upwards of 70% of all new product introductions failing, this new offering has the potential to greatly influence clients' NPD launch decisions.
Launch Maximiser is part of a suite of five new product development and innovation research tools being created by TNS, all branded InnoSuite, that guide clients through each stage of the NPD research process. By identifying both the selling points and pitfalls of potential new products, Launch Maximiser enables manufacturers and retailers to make informed decisions about how to adapt individual elements of a new product and forecast how this will impact on sales performance.
The tool is based on the TNS FYI Foresight model in the US, adapted and further enhanced for use in Europe. TNS will initially roll out InnoSuite - Launch Maximiser across three European markets: the UK, France and Germany.
'The concept of innovation in new product development is changing,' according to David Soulsby, Managing Director of TNS Consumer division, UK. 'The current tools which inform product development are not answering the crucial question - will this survive in the market? TNS is investing in new research techniques which can deliver these answers and drive the market forward.'
Jean-Pascal Martin, Global Director of New Product Development Research, at TNS added, 'InnoSuite - Launch Maximiser offers clients a flexible model, which can accurately and effectively forecast predicted sales. As part of the new InnoSuite range, this will enable retailers and manufactures to plan their new product innovations through the whole NPD lifecycle from idea generation through to concept testing and pre-launch sales activity and beyond.'
TNS is online at www.tns-global.com.
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