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SSI Adds Unit, Hires, and Opens in China
Survey Sampling International has appointed Pete Cape, founder of TNS Interactive, to head up a new unit to be known as the Knowledge Department, Internet Sampling. In addition, the company is to open its first Asia Pacific office, in China, and has made two key hires for it.
Cape will be based at SSI's London office with the Knowledge Department itself located at European headquarters in Rotterdam. He has over 16 years' experience in marketing research, having specialised in international central location telephone research before founding TNS Interactive in 2000.
According to Kees de Jong, SSI MD Europe, 'We are extremely fortunate to have someone of Pete's calibre onboard. His extensive experience, approachability, and dedication will benefit us all internally and, more importantly, benefit our clients.'
The Knowledge Department will:- Collate, store, and make immediately available industry information - equipping account executives with the knowledge to provide accurate cost estimates and gauge feasibility more quickly than ever before;
- Collect international geo-demographic statistics - enabling project managers to set accurate quotas and pull well-balanced samples on a variety of geographies;
- Train account executives and project managers in marketing research - enabling them to better understand clients' issues and needs; and
- Consult in the areas of research and questionnaire design - allowing clients to take full advantage of the benefits of Internet research.
In addition, the company is to open its first Asia-Pacific office in Beijing, China and has appointed two senior members to the Asia-Pacific team. Juai Kong ('JK') Leong has been named President, SSI Asia, and Bill Zuo is Director, SSI Asia. In addition to establishing SSI's Operations Centre in China, Leong and Zuo have been charged with building the company's Internet panel in that region.
Leong comes to SSI from AIP Corporation where he moved from General Sales Manager to Director. Zuo was also with AIP Shanghai, serving first as Technical Director and then as Director. Previously, Zuo was Senior Operations Executive with ACNielsen Online Asia Pacific and Web developer at JT International, Australia.
'Both JK and Bill have extensive market knowledge', says Terry Coen, Vice President of Sales and Marketing at SSI. 'I'm impressed with their plans to better establish SSI in this rapidly growing area of the world economy.'
SSI can be found online at www.surveysampling.com
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