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Making More Use of Video
Over 50 research specialists and consumer insight managers from top agencies and retailers recently met at the IPA headquarters in London to discuss how using video can modernise market research methodologies and make data more easily accessible.
The special breakfast conference was hosted by video specialists Vox Pops International. Presentations focused on helping delegates to understand how to use video in their research strategies, from incorporating a camera into current methodologies such as focus groups and hall tests to new techniques such as video diaries, video portraits and using video iPods in research.
The conference included a section on the low cost video resources that are available to help illustrate consumers that can be used in presentations and pitches. Vox Pops' own offerings in this area include a Video Library, an online research archive of pre produced research footage on different life stage groups and vertical sectors; and a Free Monthly Video Service, running since July 2005 and providing consumer insights and quotes again grouped by life stage.
Diane Earnshaw, Director, Vox Pops International said response to the conference was very pleasing, both in terms of numbers interested and the response afterwards. The company can be found online at www.voxpops.co.uk .
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