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Ad Intelligence Firm Signs with Nielsen Monitor-Plus
Media intelligence solutions firm Video Monitoring Services (VMS) has announced an agreement with Nielsen Media Research's Monitor-Plus division, which will supply it with near-real time, automated identification of breaking television commercials.
The agreement includes identification of new commercials from national broadcast networks, national cable networks, national Spanish-language network TV, national Spanish-language cable TV, and barter syndicated programming as distributed via satellite and local broadcast stations in Nielsen's top 100 Designated Market Areas (DMAs)(R).
The new data will support VMS' customizable web-based ad intelligence tracker, AdSite 4, which was launched in April. Further deployments will follow the AdSite 4 launch to complete VMS' IMI platform. Phase II, focusing specifically on editorial content and quant analytics, is scheduled for release during Q4 2006, and Phase III, integrating advertising and editorial content with analytics, in early 2007.
VMS brings together news and advertising monitoring across all media - broadcast, radio, print, Internet and outdoor - and monitors thousands of hours of television and radio broadcast news in all 210 US DMAs. Its services include editorial and ad retrieval (from a database of over 5 million ads), and advertising and public relations measurement and tracking tools. Last September it bought media analysis and measurement company PRtrak (www.mrweb.com/drno/news4573.htm ).
VMS CEO Peter Wengryn says the agreement will gives his customers 'quick access to virtually all new advertisements from Nielsen Monitor-Plus - the standard in the industry. With this agreement,' he adds, 'VMS will be the only company offering such comprehensive coverage, taking advantage of the broad scope of Nielsen's full-time monitoring capabilities.'
VMS' home page is at www.vmsinfo.com .
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