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Consumer Electronics Launch for Claritas
Claritas has announced the release of PRIZM NE Consumer Electronics Monitor (CEM) Profiles, a new information product combining PRIZM NE lifestyle segmentation with survey data to paint a broad picture of consumer electronics purchasing behavior.
PRIZM NE categorizes the population into 66 segments and ranks them on a socio-economic level, with each segment described by a catchy name that captures the makeup of that segment population names such as Blue Blood Estates, Young Digerati and Bohemian Mix.
Neil Portnoy, the firm's Assistant VP, Consumer Durables, says the service 'will allow manufacturers to create and execute target marketing strategies that will deliver a higher return on investment compared to a mass marketing approach'.
The CEM collects information related to the purchase of electronics, including ownership, purchase activity, purchase process (channel, brand, etc.), purchase intent, attitudes towards electronics and technology, household characteristics and demographics. Data collection in 2006 will be on a quarterly basis, with an anticipated sample size of 10,000 completed surveys each quarter.
The data enable in-depth analysis of product usage and purchase behavior trends across multiple lines of consumer electronics, such as digital DVRs, MP3s, TVs, video games, digital imaging and PCs.
The company is online at www.claritas.com .
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