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Natural Alliance for Nielsen
ACNielsen US has announced an expanded relationship with natural products sales data firm SPINS Inc. The two will share expertise, collaborate and optimize existing SPINS solutions, and jointly develop new products and services for clients in the health & wellness and natural & organic products industries.
Manufacturer clients will be able to access their SPINSscan Retail Measurement Services through their ACNielsen POS and consumer panel applications, and to apply the SPINS Product Library against their ACNielsen reporting and analytical services. In addition, the two companies will be jointly offering SPINSsight Consulting Services and developing new products and services to help clients capitalize on growth opportunities in this rapidly expanding segment. This includes leveraging ACNielsen's Consumer Panel service to provide insight into consumer segmentation and behavior in natural and organic purchases.
John J. Lewis, ACNielsen U.S. President & CEO, says his company is allying with the recognized market leader in the provision of insight on natural and organic product markets. Tony Olson, SPINS CEO, highlights the rapid growth of the sector: 'The Natural Products Market topped $50 Billion in 2005. In the past year, more than 50% of U.S. consumers bought an organic product and 95% of consumers bought a natural product, demonstrating that this is no longer a niche'. He adds: 'We are thrilled to partner with the worldwide leader in market research to respond to the needs of our manufacturer and retailer clients, and of U.S. consumers as they continue to shift toward a healthier, more natural lifestyle.'
San Francisco-based SPINS was founded in 1995 and its offerings include retail measurement services, content-based reporting, consumer information and consulting services.
SPINS' home page is at www.spins.com . ACNielsen news can be found at http://acnielsen.com/news .
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