| |
Blog Offers Pointers to MR's Future
In the UK Ray Poynter, MD of The Future Place, has launched a blog looking at the leading edge of innovation in Market Research. Poynter is a regular conference speaker and workshop leader and well known among online researchers.
Poynter, explains the launch as an attempt to pass on the ' raft of new ideas and innovations' he comes across in his work, to a greater number of people. 'The blog will facilitate a two-way discussion about the implication of the changes that are happening all around us. My view is that market research has had 5 years of rapid change and that it is about to experience another 20 years of rapid change. In the near future companies will be divided into the quick and the dead, and I think it will be much more fun to be amongst the quick!'
Recent posts include: six trends that are changing the world, freakonomics, predicting disruptive innovations, and Word of Mouth research.
The blog boasts a categories list to help readers find articles of interest, support for reader comments and an RSS feed. It can be found at http://thefutureplace.typepad.com .
|
