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Indian Panel for Ciao / Greenfield
Greenfield Online Inc. and its European subsidiary Ciao have announced the establishment of an Indian panel. 24,000 panellists are already recruited and is planned to reach a target of 75,000 respondents by the end of the year.
India-based clients are managed out of Greenfield / Ciao's sales office in the United Kingdom. In addition, the company maintains a large programming and data processing centre in Gurgaon, India, which was opened in 2003 and has grown to employ approximately 200 people.
Newly promoted Ciao MD Nicolas Metzke says the co-operation of the local Greenfield team in Gurgaon was key to the setting up of the new panel. 'Local knowledge is extremely valuable in a huge and diverse country like India and we believe it will help us deliver value added benefits to our clients for projects which include this region. Our specific profile adaptation for India will enable us to deliver representative samples and target special audience groups beyond consumers, such as B2B or IT Decision makers.'
Greenfield / Ciao President and CEO Albert Angrisani says the launch is 'yet another step along our strategic path of expansion into the Asia Pacific region. I am pleased to note that demand for sample from this region comes from a broad spectrum of our existing client base worldwide. In addition, this new panel piggybacks on the July opening of our office in Australia in furthering our presence in the emerging and important Asia-Pacific market for online data collection.'
Ciao's new consumer panel site is at www.ciao-surveys.com while the company's home page is at www.ciao-group.com and Greenfield's at www.Greenfield.com .
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