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Wal-Mart and Nielsen Tie Knot
Wal-Mart, the world's biggest retailer, has signed an agreement designating ACNielsen as its sole provider of consumer panel services, with the aim of tailoring its offer at an individual store level. ACNielsen already provides Wal-Mart with Spectra segmentation and targeting applications and insight.
Wal-Mart will make use of Nielsen's Homescan consumer panel, which now covers 125,000 US households; and will have access to the research giant's Consumer & Shopper Insight applications, with the ability to create custom views of its shopper base. The retailer aims to tailor its offering on a store-by-store basis using Spectra's new BehaviorScape targeting application.
Stephen Quinn, Wal-Mart's Senior Vice President, Marketing, comments: 'The partnership we are announcing with ACNielsen today enables Wal-Mart to gain valuable insights into shopping behavior, category dynamics and overall business activity. It will enable us to understand our customers better than ever before. And the better we understand our customers, the better equipped we will be to offer them the merchandise they want, when and where they want it.'
Wal-Mart Stores, Inc. is online at www.walmartfacts.com (information) and www.walmart.com (merchandise).
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