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TNS Renews Asian Deal with CNN and TIME
TNS has renewed its partnership with CNN and TIME magazine, supplying an up to the minute public opinion barometer on the issues of the day, from twelve Asia Pacific countries, via methods including its 6thdimension access panels.
Results will be featured in both print and online editions of TIME Asia, on CNN International and also on the latter's web site. Findings will have a potential audience of more than 198 million CNN International viewers and more than 28 million TIME readers around the world. In addition, users of both the international edition of cnn.com (www.cnn.com/international ) and TIMEAsia.com will also be able to access the findings.
James Hall, TNS Regional Managing Director for the ALM super-region, comments: 'The decision to renew our agreement with CNN and TIME was based on the successful relationship we have built up over the last two years. Furthermore, the union provides TNS a great opportunity to communicate ground-breaking market information rapidly and effectively to top management and business audiences across the region via high profile media channels.'
According to Jill Dougherty, Managing Editor CNN Asia Pacific, 'CNN looks forward to continuing its partnership with TNS, one that delivers timely and topical current affairs research findings to complement our news, business and feature programming from Hong Kong and beyond.' Michael Elliot, TIME's International Editor, adds, 'Continuing our relationship with TNS underpins TIME's commitment to deliver breaking news and rigorous analysis of global and regional affairs. Past research results provided timely and interesting insights. We look forward to sharing more of that over the coming year with our readers.'
The agency is online at www.tns-global.com .
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