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Launch of Brand Testing Suite
Indiana-based ad research firm ARSgroup has launched a suite of online solutions for brand assessment, ARS Impact(sm), designed to merge the best from current industry copy testing systems into one solution.
The suite promises fast, actionable results evaluating advertising messages across a wide variety of consumer 'touchpoints'. It also provides a basis for comparison of the potential sales effectiveness of new brand messages with past and current performance and with the competition.
COO Jeffrey K. Cox cites recent comments by the marketing head for the world's biggest advertiser, stressing the need 'to push creativity and measurement at the same time, and for measurement to keep up as marketing becomes more creative and diversified'. Cox says the new system 'meets these digital age challenges head on'.
The complete suite of ARS Impact solutions includes the flagship product - ARS Impact TV - as well as complementary products covering Print, Radio, Video, Outdoor and Net.
The company's web site is at www.ars-group.com .
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