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New Panel and Partnership for Vision Critical
Vision Critical, supplier and developer of customer advisory panels, has launched a panel of online healthcare information seekers, and has announced a partnership with Feldman Research Lab.
The 'My Healthcare Views' panel, online at www.myhealthcareview.com , was developed using Vision Critical's panel management system, Panel+ ™, alongside one of the largest health care systems in the US. The panel will explore the US health care system from the patient perspective with approximately 5,000 people giving their opinions on topics from patient satisfaction to new products.
Recent Forrester research estimates that 85% of online consumers have at some point turned to the Internet for answers to health-related questions. Jennifer Winter, SVP at Vision Critical comments: 'As consumers become more involved in healthcare decisions, organizations are creating a customer advisory panel to harness the voice of the customer, understand their needs and gain their support'.
Separately, the company has announced a partnership with Feldman Research Lab, a provider of strategic MR and consultancy to entertainment, technology and media companies, who will use customer panel software to help clients track behavioral and attitudinal changes among their subscribers and target market. In return, Vision Critical clients are making use of Feldman's consulting and full-service market research expertise.
Vision Critical has also attained Double-Gold Certified status in the Microsoft Partner Program. The award covers core products Panel+™ and Fusion™ and is a rarity in the MR industry, representing a significant endorsement by Microsoft. 'We are extremely proud to have attained Double-Gold Certified status in the Microsoft Partner Program' comment Dr. Angus Reid, CEO of Vision Critical. The award validates our high quality of development competency and affirms Vision Critical's technology leadership in the market research industry.'
Vision Critical was established in 2000 and is online at www.visioncritical.com . Feldman Research Lab is online at www.researchlab.tv .
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