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BMRB Surveys European Elite
BMRB has launched TGI Europa Elite, a survey identifying upmarket European consumers, using a sample of 40,000 adults across France, Germany, Great Britain and Spain. Separately, the firm has also announced a new version of its Compose channel planning tool.
The new TGI survey covers includes attitudes, usage habits, lifestyles and media exposure. Analysis is available comparing hundreds of product categories and thousands of brands, in product sectors including motoring, shopping and financial services.
Initial results suggest that the upmarket consumers the survey defines are over 80% more likely than the average adult to have spent at least €3,750 on their last holiday; two thirds more likely to have spent €1,500+ on their main TV set; and almost twice as likely to have spent €30,000 or more on their most recent car.
Updated channel planning tool Compose 2006 includes a new measurement to assess levels of consumer engagement.
The tool, created by BMRB and partners Pointlogic, uses a range of specific communication channels and vehicles, and matches channel strengths against factors important to brand selection. Compose 2006 is Drawn on a representative sample of over 2,500 adults across Britain, with a US version launched last year.
BMRB is part of Kantar, the information, insight and consultancy arm of WPP, and is online at www.bmrb.co.uk .
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