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Pfizer Picks TNS for UK Info & Modelling
Pfizer has chosen TNS Healthcare to provide it with monthly sales data. The agency's Transact SRi practice-level information and advanced modelling techniques will support and reward Pfizer's sales function, and track brand performance.
The pharma giant said the choice reflected TNS Healthcare's innovation, technical support and client service excellence. Philip Watts, Sales Director at Pfizer, comments: 'Our vision for our UK sales force is to be the most effective in the industry... One critical tool of our trade is accurate sales data.'
Dorothy Knightley, MD of TNS Healthcare in the UK, describes Transact SRi as 'the most comprehensive and detailed information available to pharmaceutical sales forces,' adding, 'It provides practice-level insights through advanced modelling that enables pharmaceutical companies to gain a deep understanding of their key customers, as well as to identify and act on growth opportunities.'
In addition to Transact SRi, TNS Healthcare offers three other sales effectiveness services. Sales Performance Optimisation™ (SPO™), helps identify the optimal mix of sales activities to drive physicians' brand commitment and prescribing; Detail Follow Up assesses share of voice and share of relationship; and GeoMedics gives the ability to measure diagnosed, undiagnosed and at risk populations for specific diseases, optimise resource allocation and map future demand.
The TNS group is online at www.tns-global.com .
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