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New Partnerships and Restructure for SKOPOS UK
UK-based SKOPOS Market Insight & Consultancy Ltd has relaunched its services under the banner of 'Full Circle'. Features include dedicated sector-based research teams, and fieldwork support agreements with IFF, ORC Direct, Sparkler and Consumer Profile.
The four companies providing fieldwork will supplement SKOPOS's own resources for CATI, online and panels. Partners are Consumer Profile for consumer fieldwork, IFF for B2B, ORC Direct for international CATI, and Sparkler for qualitative. SKOPOS retains its own in-house expertise for online data collection and panels (available through the company's independent SOS Bureau™ and OpinionPeople™ divisions).
Sectors on which the new teams are focused, all covering UK and international data collection, include Media, Ecommerce/Internet, Finance/Banking, Technology/Telecoms, Sport/Travel/Leisure, FMCG/Food & Drink, Automotive and Pharma.
Darren Noyce, MD of SKOPOS market insight says the firm began in 1995 as 'a full service research company, founded by two qualified psychologists serving a broad array of clients, providing expert advice and knowledge, and collecting data any which way. Due to client demand, we are now re-focussing our operations in the UK around full service research with passionate research experts; dedicated market teams; and a comprehensive set of data collection tools and instruments.' He adds: 'We will be investing and hiring to provide this. Watch this space for more announcements on new SKOPOS hires, investments, and launches.'
The company is online at www.skopos.info .
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