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Time Warner Man is New Radio Marketing Chief
The Radio Advertising Bureau (RAB), the sales and marketing arm of the US radio industry, has chosen Jeff Haley, previously Senior VP, Global Marketing at Time Warner, as its new President and CEO. He succeeds Gary Fries who had already announced that he would be stepping down.
Haley, 45, takes up the role later this month. His selection comes with the endorsement of the RAB Board, which includes some of the largest radio broadcasters in the US. Fries will remain a consultant to the RAB through a brief transition period.
Haley was initially recruited to Time Inc. to be part of the team for the highly successful launch of Entertainment Weekly magazine. In 1992 he joined Time Warner's Six Flags Theme Parks as Vice President of Sponsorships, then later worked at AOL in a business development role before joining the Global Marketing group in 2001. Most recently, he was responsible for creating and marketing advertising based programs to some of the nation's largest advertisers. He has a Bachelor of Science degree from the College of the Holy Cross.
Making the announcement, Joseph M. Bilotta, Chairman of the RAB Board and Search Committee and COO of Buckley Radio commented: Jeff is an extremely strong match with the selection criteria outlined by the RAB. He brings a long and impressive track record in sales and sales management within the media industry. In addition, Jeff also brings a clear understanding of, and expertise in, multiple media platforms – including digital media that is critical to the RAB role. And having managed across a large and highly complex media company with a multitude of key influencers, Jeff has demonstrated a strong capacity for working with different constituencies with sometime competing agendas.'
Haley himself says, 'Radio like all media faces great opportunities from new technology and shifting consumer habits. I'm confident the RAB will play an important role helping its member stations and their advertisers succeed in this changing environment.'
The RAB has nearly 7,000 members, including almost 6,000 stations in the US and over 1,000 associate members in networks, representative firms, sales and international organizations. It is online at www.rab.com .
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