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New York Office for ToLuna
Another European-based panel provider is expanding across the Atlantic: ToLuna PLC has today announced the opening of a New York office, to act as the hub of its US and Canadian operations. The news follows ResearchNow's announcement yesterday of a new US office and staff.
ToLuna says the move signals increased focus on the North American market and comes in direct response to huge demand for its panel from North American research agencies. Holly Williams, formerly VP Interactive Media Sales of Simmons Research, is heading up the expansion as General Manager ToLuna North America.
CEO Frédéric-Charles Petit comments: 'ToLuna has expanded its European panel to over 1.1 million panel members thus reaching critical mass... We have established offices in Paris, London and Frankfurt since the acquisition of German online panel pioneer Speedfacts. The very strong demand we are already seeing for our services in North America augurs well for our New York office.'
ToLuna offers online consumer and business panels and has pioneered the development of market specialised panels ranging from Automotive to Fashion and Mobile communications. It also offers the hosted survey and panel management solution 'AutomateSurvey'. The company floated on the AIM market in May 2005 and is on the web at www.tolunapro.com .
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