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TV Ad Research Association Hires
In the US, the Television Bureau of Advertising (TVB) has announced the appointment of Carrie Hart as VP of research. She joins from CBS, where she worked as Director of Research for New York flagship station WCBS-TV since 2004.
She previously worked at Dallas-based stations KXAS-TV (owned by NBC Universal), KTVT-TV and KTXA-TV (owned CBS). Part of a team of six researchers, she will now report to Senior VP of Research Susan Cucinello.
TVB, a not-for-profit organisation for the broadcast television industry in the US, is online at www.tvb.org .
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