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Evolutionary Tool from Ipsos
Ipsos Insight has released 'Line Evolution' a proprietary tool aimed at helping consumer products manufacturers make better decisions about which products to include in their product lineups.
The tool bases its 'line optimization' solution on analysis of factors including consumer needs, retail space limitations, and the reality of stock outages.
Ipsos says the growing use of line extensions such as new flavours, scents and varieties of popular brands creates new challenges for producers, with retailers often unable or unwilling to stock full product lines. According to Lauren Demar, President of Ipsos Insight's Consumer Products Division, 'Line Evolution recognizes that consumers have a variety of need states, and it helps manufacturers identify ways to meet those needs through line extensions. At the same time, the approach incorporates the reality of the marketplace – specifically, how to best maximize the brand's potential in retail environments where the full array is not available.'
The company is online at www.ipsosinsight.com .
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