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GroupM in Ad Monitoring Deal
WPP's media planning and buying division GroupM has agreed to use the ad monitoring systems of Thomson Intermedia, and to promote them to its UK client base of more than 650 advertisers.
GroupM's media agencies MindShare, MediaCom and Mediaedge:cia between them control around a quarter of the UK's ad budgets.
Thomson's ad monitoring systems cover the Internet, TV, radio, newspapers and magazines, outdoor and other media. The firm, which also offers media effectiveness and marketing effectiveness consulting via its billetts media consulting division, is in buoyant mood after first-half pretax profits before goodwill and exceptionals rose 143% to £1.7m, on sales of £8.4m (up 144%).
Sarah Jane Thomson, joint CEO of Thomson Intermedia, called the partnership 'exciting and significant', adding: 'It represents a tipping point for Thomson Intermedia's products becoming the UK standard and could have a profound impact on the speed of increasing our subscriber base.'
Thomson is online at www.thomson-intermedia.com .
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