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Millward Brown Buys Argentine Agency
Millward Brown has acquired ID Consultores, one of the top five MR agencies in Argentina, which has been its licensee since 1995.
ID Consultores offers a wide range of qual and quant services for clients in Argentina, Uruguay and Paraguay.
Dr Julio Fresno Aparicio, current head of ID Consultores and Vice President of the Argentinean Chamber of Market Research Companies, will now head up Millward Brown's Argentinean office. He comments: 'After working together so well for so long, I am truly delighted that ID Consultores is now fully part of Millward Brown. The move will give us access to new tools and allow us to continue delivering world class solutions and new thinking to our clients. For our people, it means they now have even greater scope to develop their careers.'
Millward Brown is part of Kantar, WPP's insight, information and consultancy arm and is online at www.millwardbrown.com .
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