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Convenient Arrangement for Nielsen
In the US, ACNielsen has announced a long-term alliance with NACS (the National Association of Convenience Stores), designed to provide comprehensive analysis of sales data for the convenience and petroleum market.
The agreement applies to ACNielsen U.S. but will align procedures with other NACS initiatives currently underway in Europe, Asia, Latin America and Africa. The alliance promises to provide retailers and suppliers with 'the industry's most comprehensive category benchmarks' and to improve data for emerging subcategories such as alternative beverages (eg energy drinks). It should also mean a convergence of industry data sources to NACS category definitions and enhanced NACS State of the Industry reports, including better tracking and content development.
NACS President and CEO Hank Armour says the agreement 'ensures that the industry's best numbers get even better' and 'will greatly benefit both retailers and suppliers in defining the industry's scope, whether for benchmarking, sales analysis or advocacy'. John Lewis, President and CEO of ACNielsen U.S. adds: 'Through this initiative we will be better positioned to serve both convenience store retailers and the manufacturers who supply them with enhanced measurement capabilities and more robust category and brand analytics and insights.'
NACS is an international trade association representing more than 2,200 retail and 1,800 supplier member companies. The U.S. convenience store industry, with over 140,600 stores across the country, posted $495.3 billion in total sales in 2005, with $344.2 billion in motor fuels sales.
Nielsen is online at www.acnielsen.com and NACS at www.nacsonline.com .
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