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Second Big Hitter Joins Incite
In the UK, Incite Marketing Planning has appointed Judith Mallett as a Director, just a month after former RI Global CEO Roger Banks joined the agency as MD. Mallett has recently worked as a consultant on the Vodafone account for RI.
She has worked extensively on the client side, for companies including the RAC, Nestle and Van den Burgh foods, but also spent time at WPP agency Added Value.
Banks comments, 'Judith is not only a really experienced strategic researcher but her enthusiasm and commitment to clients is infectious. We are absolutely thrilled that she has joined us'. Incite says the appointment reflects its strategy of 'only employing senior, experienced researchers'.
Incite was founded in 2000 by Sid Simmons and Elaine Kent-Smith and employs 17 people in its offices in Covent Garden, London. It is on the web at www.incite.ws .
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