New MD in Asia for Market Probe
US-based Market Probe Inc has hired Amit Adarkar as MD of its operations in India and Dubai.
Adarkar joins from Synovate India where was a Director. He has over 13 years of MR experience across a range of sectors including consumer goods, financial services, automotive & media. He will be based in the firm’s Mumbai office.
Market Probe's services include satisfaction and loyalty research, brand health assessment and tracking, statistical consultations and data mining services. Adarkar says the agency plans to bring ‘significant customization and value addition’ to an industry which has ‘until now believed in a ‘one size fits all’ approach’.
The firm is online at www.marketprobe.com .