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Partners Pool Online Consumer Understanding
Online audience specialist comScore Networks has agreed a multi-year licensing agreement with behaviorally-targeted online advertising network TACODA®. TACODA CEO, Curt Viebranz says the deal 'integrates two of the largest repositories of knowledge about online consumer behavior'.
comScore's detailed anonymous consumer data will be integrated with TACODA's huge Audience Networks™ database of behavioral insights. The firms say the combination will 'allow advertisers to design stronger media plans and produce and place more relevant online marketing messages.' The comScore data includes online visitation, e-commerce, and demographic details.
Anthony Psacharopoulos, Senior VP of comScore Networks, says the partnership will enable TACODA to provide information that 'will change the way brand advertisers think about online media.' Viebranz adds, 'Using comScore's data, we are already gaining new insights into how advertisers should think about their markets. This will undoubtedly advance the online advertising process by years.'
comScore Networks, online at www.comscore.com , combines capture of browsing and on/off-line transaction data with survey research among panelists from its global permission-based cross-section of more than 2 million consumers. TACODA®, Inc., billed as 'the world's largest and most advanced' behavioral targeting advertising network, is on the web at www.tacoda.com .
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