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Nielsen Announces Integrated Set Top Box Service
Nielsen has announced the consolidation of its digital television set top box measurement activities into a new service, Nielsen DigitalPlus. The system will take data from both cable system operators (MSOs) and satellite providers and integrate it with other Nielsen information.
The service will draw upon the resources and information assets of numerous Nielsen businesses including television measurement services from Nielsen Media Research, commercial activity data from Nielsen Monitor Plus, retail and scanning information from ACNielsen and the modeling and forecasting capabilities of Claritas, Spectra and BASES.
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