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Gallup Partners with Invoke
The Gallup Organization has announced a partnership with online research technology provider Invoke Solutions, to launch a new offering blending qual and quant research capabilities in live Internet sessions with large, targeted groups of consumers or employees.
Invoke's technology allows Gallup to 'combine the adaptive questioning of a focus group with the large sample and metrics of a survey', in a real-time event in which clients can participate. It also permits real-time analytics and instant reporting.
Jill Wiltfong, Global Practice Leader for Gallup's Brand and Customer Engagement Consulting Practices, says the solution 'provides an innovative way to gather the rich stories that offer unrivaled insight into the issues at hand.' John Inman, VP Alliances at Invoke Solutions adds: 'We are very pleased to welcome one of the best-known research companies in the world to the Invoke Partner program.'
Web sites are at www.gallupconsulting.com and www.invoke.com .
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