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PubTrack(TM) to Probe Consumer Book Buying Behaviour
US publishing industry resource and intelligence firm R.R.Bowker has unveiled PubTrack Consumer, a service providing publishers and retailers with data on consumers' book purchases, combined with demographic and behavioural profiles.
The information is collected weekly by panels managed by US MR firms, MarketTools and Management Sciences Associates, and the survey comprises 60 core questions and up to 15 variable proprietary questions.
Commenting on the new service, Kelly Gallagher, General Manager of Bowker's Business Intelligence Unit said: 'PubTrack Consumer provides publishers and retailers with information they simply can't get from other types of data sources, such as book consumers' purchase motivation, demographic profiles, media use, loaning habits and reading preferences of adults, teens and children. By empowering publishers and retailers to make more calculated business decisions based on totally objective consumer information, we believe that PubTrack Consumer will be an excellent complement to the sales data tools already in use by providing our customers with a more complete picture of the publishing industry.'
Trade book publisher Random House has already signed an agreement to license the new product. The subscription includes access to quarterly data reports, including channel market share analyses, fair share analyses, consumer purchase motivators, and author/brand awareness reports.
R.R.Bowker is based in New Jersey and has international offices in the UK and in Australia. The firm is online at www.bowker.com .
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