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New Nielsen Solution Builds On Wal-Mart Relationship
The Nielsen Company has announced a new category management solution for suppliers of Wal-Mart, for whom it is the sole provider of consumer panel services. The new package combines Nielsen's Spectra consumer segmentation and targeting with its Decisions Made Easy sales tracking software.
Nielsen says the product will help suppliers 'plan, execute, and measure innovative sales optimizing strategies at the store, category and SKU level, all in one end-to-end solution', and will provide 'higher sales through smarter distribution, shelf allocation and measurement'. The launch comes as consumer goods companies increasingly look for store-level data to back demands for ROI measurement for marketing and merchandising programs.
According to Tim Kregor, President of the US division of Homescan & Spectra, Nielsen's global consumer and shopper insights service, the solution 'provides consumer goods companies consumer-based, store-level recommendations that direct retail execution and link to tracking tools for program evaluation'. Decisions Made Easy CEO Wayne Rigney says the partnership 'combines the technology of two industry leaders into a unified experience'.
Web sites are at www.spectramarketing.com , www.decisions-made-easy.com and www.nielsen.com .
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