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NPD Snaps Up TNS Food Trackers in UK and Spain
Retail and consumer information firm, NPD Group, has bought TNS's foodservice tracking businesses in the UK and Spain, and integrated them into its CREST® food purchase information service.
CREST (Consumer Reports on Eating Share Trends) collects daily information from an online panel of more than 600,000 consumers about their purchases of meals and snacks in the UK, Germany, France, Italy, Spain, US, Canada, and Japan. Both the TNS Outlet Tracker and the TNS Out of Home Report will become part of the CREST brand.
Clients will continue to receive the same information as was previously available, but in addition will gain access to both NPD's atwork Panel which monitors prepared foods and beverages at work and educational institutions, and its SalesTrac® which delivers sales trends for benchmarking and strategic planning. NPD says subscribers will be able to drill down to identify and monitor key market trends by chain, channel, and food type, plus review information on where consumers are eating, pricing, and promotions.
Andy Tarshis, NPD Group President, Europe, comments: 'Our goal is to offer global coverage with granular market views that provide the breadth and depth the foodservice industry needs to drive decision making.'
The two firms also announced that they would pool their resources to develop special reports on food consumption trends in the UK, using information gleaned from TNS 6thdimension European access panels.
The agencies are online at www.npd.com and www.tns-global.com .
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