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CBS Hires Former e-Bay Researcher
David Botkin has been appointed to the newly created post of Senior VP, Research & Audience Analytics of CBS Interactive, charged with establishing the division's metrics and analytics.
Botkin will work with sales and marketing to provide insight into the company's interactive audience. As a member of CBS VISION – a research initiative that offers insight on emerging technologies, media consumption patterns and advertising value in the media – he will develop audience profiles for CBS's off-network users, and work alongside clients and partners to test new approaches to interactive media.
Botkin will be working closely with David Poltrack, Chief Research Officer, CBS Corporation and President, CBS VISION, who commented: 'David brings to CBS expertise in database analytics which will be of growing importance as we move from a single platform, survey-based measurement system to a multi-platform, census-based system that encompasses interactive applications.' Patrick Keane, Executive Vice President, Chief Marketing Officer of the division says Botkin's approach to understanding user traffic and habits on non-linear platforms will help the firm 'define the cross-media audiences of the future'.
Botkin joins the firm with 16 years of experience in quantitative research and analysis; latterly at eBay in various research and business analytics roles including Director of Relationship Marketing, Testing and Tracking, Director of Analytics Infrastructure, and Director of Business Analytics. Prior to this, he was Senior Manager, Data Services Group for Epinions (now Shopping.com) and a Strategy Consultant for Mitchell Madison Group. From 1995-1997, he was a postdoctoral scientist at IBM Almaden Research Center. Botkin received his MBA, PhD and BA from the University of California at Berkeley.
CBS is part of the CBS Corporation, online at www.cbs.com .
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