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NetRatings Debuts Online Video Measurement Service
Nielsen//NetRatings has launched a new syndicated measurement service dubbed VideoCensus, which combines panel and census methodologies to gauge audience size, demographic composition, engagement and competitive activity for video content.
VideoCensus is based on the company's desktop meter and SiteCensus content-tagging technology. To use it, online video publishers, technology providers and networks attach a piece of NetRatings code to their video delivery platforms. Once enabled, this allows a census count of viewing activity.
The NetRatings desktop meter, installed on hundreds of thousands of Nielsen panelist PCs worldwide, provides a further measure of viewer engagement with video channels, programs, and clips. According to the company, this includes all forms of streaming media, providing information about cached content, peer-to-peer programmes and digital rights-managed video streams.
Manish Bhatia, Executive VP, NetRatings explained: 'By harnessing the unique strengths of both panel and web analytics measurement tools, we have a 'best of breed' service that can be used for planning and post analysis on the Internet.'
VideoCensus reports are available monthly and were initially released to clients in January. A division of The Nielsen Company, the firm is online at www.netratings.com .
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