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Builders Association Launches Hi-Tech MR Offer
A new laboratory opened this week in Maryland, USA by a subsidiary of the NAHB (National Association of Home Builders) is to offer market research services including roundtable discussions, focus groups, and interviews, alongside engineering tests and trade certification.
The NAHB Research Center is located in Upper Marlboro, MD and boasts 42,000 square feet of facilities offering specialized material and structural testing, and quality programmes alongside the MR facilities. Those attending the opening ceremony were no doubt pleased to hear that the building was completed on time and within budget.
A range of events from product tests to focus groups will be available for remote users to view on the Internet, or via DVD for builders and manufacturers unable to attend. Research Center President Michael Luzier says the new facility will enable his organisation 'to further integrate our engineering and market research expertise and provide our clients specialized and comprehensive product commercialization services to help them overcome the many barriers to innovation in the home building industry.'
Web site: www.nahbrc.org .
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