| |
Business Information Spend to Climb Steadily
Global spend on business information will grow at 5.8% a year to around $111bn in 2011 from $83.5bn in 2006, according to research by PricewaterhouseCoopers.
The report, 'The Global Entertainment and Media Outlook: 2007-2011 (Business Information)' defines business information to include directly purchased financial, marketing, and industry information distributed primarily to business and/or professional audiences, excluding that from advertiser-supported media such as business magazines and business TV channels or through ad-supported Web sites.
Asia Pacific is the fastest growing of the five regions covered, with spend forecast to grow at 6.3%CAGR from US$6.9bn in 2006 to US$9.3bn in 2011, but US growth is just behind at 6.1% CAGR (from $46.5bn in 2006 to $62.4 billion in 2011).
The marketing information subsector is forecast to grow at CAGR of 5.4% to $30.6bn in 2011, more than two thirds of it in the US. David Kohl, Director of the Entertainment practice at PWC, told the web site www.btobonline.com that marketers would 'have to increase budget in the short term to determine which data providers can provide them with the best returns' – in order to optimise their ad spend in the future.
PwC says industry information will be the fastest-growing category globally, with c. 6.2% CAGR taking it to $33.2bn in 2011, from $24.5 billion in 2006.
PwC is online at www.pwc.com .
|
