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Partnership for Web Analytics Providers
US firms SEMphonic and Web Analytics Demystified have formed an alliance to offer an 'end-to-end' analytics service.
According to Eric Peterson, Founder and CEO of Web Analytics Demystified, the two companies have complementary offerings in the field: 'Web Analytics Demystified can help a business understand what it needs to do to make web analytics a competitive advantage. SEMphonic can help many companies execute on that vision.' Peterson says both firms share the same 'passion for analytics and the ways it can transform online business and marketing.'
Web Analytics Demystified recently conducted a study on behalf of the Web Analytics Association (WAA) about the deployment and use of web analytics tools and processes (www.mrweb.com/drno/news6887.htm ).
Peterson, an author and former JupiterResearch Analyst, founded the firm earlier this year – in addition to consultancy, it also provides workshops and staff support services. San Francisco-based SEMphonic was launched ten years ago as a web analytics consultancy providing a range of services including tool evaluation, tagging and rollout support. The partners are online at www.semphonic.com and www.webanalyticsdemystified.com .
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