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Nielsen Forms Asian Travel Partnership
The Nielsen Company China and membership organisation The Pacific Asia Travel Association (PATA) have announced a broad strategic partnership to deliver statistics, analyses and forecasts to the region's travel and tourism industry.
The two have committed to share information to support each other's reports and publications, and in principle to co-operate on co-branded research, PR studies, and joint workshops. Initially focusing on the China (PRC) market, the partnership will also take in other markets. A number of initiatives will be rolled out in the next 6 months, with one of the first a China Outbound Workshop, to be conducted by The Nielsen Company at the PATA Travel Mart in Bali this September.
Nielsen recently appointed Dr Grace Pan to head up a new, dedicated business unit for the travel and tourism industry.
'This partnership is especially relevant in light of the importance and growth of the travel and tourism industry in the Asia Pacific region' comments Rene Bos, the agency's Executive Director, Customized Research for China, 'and a need for the industry to have access to world class market and consumer insights'. PATA President and CEO, Peter de Jong, says 'Together, PATA and Nielsen are redefining the travel and tourism industry with a joint approach to explain the implications of statistical trends.'
The announcement was made during the UNWTO-PATA Tourism Trends and Research Conference held this weekend in Guilin, China.
PATA provides leadership and advocacy to the collective efforts of nearly 100 government, state and city tourism bodies, more than 55 airlines and cruise lines, and hundreds of travel industry companies. Web sites are at www.pata.org and www.nielsen.com .
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