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Experian Buys European Analytics Group
Information giant Experian has acquired business-to-business analytics firm The pH Group for an undisclosed sum.
From its offices in London, Paris and Amsterdam, the firm provides tailor-made models to help organisations make key business decisions on targeting, acquiring and retaining profitable customers, as well as providing competitive performance benchmarking on growth and productivity. The company also develops database tools for matching, cleaning and enhancing management of data.
Following completion of the acquisition, the pH Group will be known as pH and operate within Experian's Business Information division.
Experian UK & Ireland MD Tiku Patel commented: 'The pH Group has a tremendous reputation in the industry for data analytics, and its skills base is a great strategic fit with Experian as we seek to bring intelligent analytics and data sources to a wider client base.'
He added that the acquisition reinforces Experian's commitment to developing value-added business information and B2B marketing solutions and will enable it to build on pH's modeling, analytics and data capabilities.
Rolf Hickmann, Managing Director of pH said that Experian's business information data has been an integral part of the firm's offering for many years, adding: 'As part of the group, we will have greater access to its information, expertise and investment in order to share and increase our knowledge to deliver even more solutions and innovation for the wider B2B industry.'
The pH Group's interests in the joint ventures of ProspectSpace and InterRisk are not included in the purchase.
Earlier in the year, Experian purchase online audience measurement firm Hitwise for £120 million (mrweb.com/drno/news6691.htm ).
Web sites are at www.phgroup.com and www.experian.com.
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