Ypartnership Names Director of Insights

Florida-based advertising and public relations agency Ypartnership has appointed hospitality industry specialist Greg Dunn as its new Director of Insights, to oversee the firm's research division.

In his new role, Dunn will also coordinate Ypartnership's annual publication of travel trends studies the National Leisure Travel Monitor and the National Business Travel Monitor, which are co-authored in partnership with US market research firm Yankelovich.

Dunn currently serves as a member of the faculty at the University of South Florida School of Hotel and Restaurant Management. He previously held faculty positions at Oklahoma State University, the University of Nevada Las Vegas, Florida Atlantic University, and the University of Denver. Prior to this, he was Head of Sales & Marketing for Ocean King, and worked in operational and financial management roles with the Walt Disney Company, the Boca Raton Resort & Club, the Greenbrier, Sea Island Company and with Radisson and Norwegian Cruise Lines.

Commenting on Dunn's appointment, Peter Yesawich, Ypartnership CEO said: 'Greg will provide our clients with a career's worth of successful experience from a diverse background in both the hospitality industry and the academic world.'

As well as providing ad and PR services to the travel, leisure and entertainment industries, Ypartnership offers 360-degree branding including marketing research, strategic planning, and brand identity.

Headquartered in Orlando, the agency also has offices in New York, Los Angeles, Honolulu, London and Zurich and is online at www.ypartnership.com. Consumer research agency Yankelovich is on the web at www.yankelovich.com.