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Nastasi Takes Entertainment Research Role
In the US, digital news and entertainment service Captivate Network has appointed Sarah Nastasi as its new Research Director, with a remit to focus on corporate research and support real estate sales, ad sales, marketing and branding.
Nastasi joins with more than fifteen years' media research experience, having previously directed research standards and practices for the Northeast advertising sales division of Comcast Corporation. Here she led a team of researchers who produced presentations to position cable television to the advertising community. Prior to joining Comcast, Nastasi worked as a consultant, where she provided custom solutions to media and telemarketing clients. She has also served as Research Director for Boston television stations WBZ-TV and WSBK-TV.
'Sarah brings much needed capabilities to Captivate Network as we continue to place emphasis on the importance of research metrics and offer our advertisers a fully customisable product that allows them to be creative in a unique environment,' said President and General Manager Mike DiFranza.
The network is viewed on digital flat-panel television screens in office elevators, and reaches more than 2.4 million viewers each day. Headquartered in Massachusetts with offices throughout North America, Captivate Network is a Gannett company.and is online at www.captivate.com.
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