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NPD and Fusion to Produce Perishables Industry Insights
New York-based consumer research firm The NPD Group has linked up with LA consultancy Fusion Marketing to offer consumer information and marketing insights into the food and drink perishables industry.
Since 1980 in the US and 1997 in Canada, NPD has monitored consumer eating and drinking habits to uncover where meals are sourced, how they are prepared and what is consumed. The firm focuses on what happens with products once they leave the place of purchase, and compiles a database for thousands of items.
Confirmed Arnie Schwartz, President of NPD's Food & Beverage practice: 'NPD has been tracking what Americans really eat and drink, rather than what they say they do, for close to 30 years. This relationship allows us to team with the perishables experts at Fusion Marketing to bring even deeper and more actionable consumer insights for this industry.'
Fusion Marketing has worked with clients in the produce industry for more than a decade and also has a background in the consumer packaged goods sector. The firm helps clients in these industries develop marketing, sales and merchandising programmes.
Web sites: www.npd.com and www.fusion-mktg.com.
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